10:00-16:00 hrs.

Registration at the Havana International Conference Center.


Monday 22/02

09:30 hrs.

Press Conference. Submission of the Press Dossier. XII Festival. *(Room 3 International Conference Center)


10:00-16:00 hrs.

Registration at the International Conference Center.


10.30-17.00 hrs.

Preliminary Habanosommelier. (Room 5, by invitation)


14:00 hrs.

Inauguration of the Fair-related Exhibition.


14.30 hrs.

Preliminary: Alliance Habanos/Tequila. (Room 6, by invitation)


19:00 hrs.

Welcome Evening. Gran Teatro de la Habana. Presentation of launches 2010
Exclusive concert of Maestro Chucho Valdés and guest musicians.
Welcome Cocktail: Carpentier Room of the Gran Teatro de la Habana.


Tuesday 23/02

07:00-16:00 hrs.

Visit to Vuelta Abajo plantations, Pinar del Río.
Free evening.


Wednesday 24/02

10.00-10.30 hrs.

Inauguration of the International Seminar.
Main commercial results of Habanos S. A. in 2009. Novelties 2010.
Mr. Manuel García Morejón, Commercial Vice-president Habanos S.A. (Room 4)


10.30-11.15 hrs.

Master conference: “How to date Habanos boxes? “ by Mr. Simon Chase (Room 4).


11.15-11.45 hrs.

Coffee Break


11.45-12.45 hrs.

Panel: Habanos-Vintage. Conducted by Mr. James Suckling. (Room 4)


12.45-14.30 hrs.

Lunch at “El Bucán” restaurant.


14.30-16.00 hrs.

Master class on the technique of rolling a Habano totally by hand. How to make a Laguito No.2?
Conducted by Mr. Arnaldo Ovalles, Director of El Laguito factory. (Room 3).


16:00-17:00 hrs.

“Flavors and aromas”: For the enjoyment of combinations of Habanos with coffee, Armagnac, Brandy, Cuban rums and other products.


20:00 hrs.

Evening: “Women in Habanos”.
Presentation of a new size specially dedicated to women.
Museo de Bellas Artes (Museum of Fine Arts).


Thursday 25/02

09:00-12:00 hrs.

Visit to Habanos factories La Corona and El Laguito


12.30-14.00 hrs.

Lunch at “El Bucán” restaurant.


14.00-15:30 hrs.

Final Alianza Habanos/Tequilas.
Conducted by Mr. Adargelio Garrido, Habanos S.A. and the Tequila Regulatory Council (Room 3)


15:30-16:30 hrs.



19:00 hrs.

Free evening


Friday 26/02

10.00-11:30 hrs.

Final of the Habanosommelier Contest (Room 3)


11:30-12:30 hrs.

Master Conference: “The Spirit of Smoke. A Taino Ritual for Cohiba” by historian José Antonio García, researcher from the “José Martí” National Library of Cuba. (Room 4).


12:30-13.00hrs.

Festival closing ceremony. (Room 4)
Awarding of Prizes:

* Best stand by category.
* Winner of the Habanosommelier Contest

13:00 hrs.

Farewell lunch at “El Bucán” restaurant.


20:00 hrs.

Gala Evening dedicated to Cohiba and its new line.
PABEXPO. Room C.

*For the official press as well as all Habanos Exclusive Distributors
IMPORTANT: Due to the actual capacities of the rooms that will host participation activities (combination, ritual, master rolling class, etc.), the access to them will be limited, previous presentation of the corresponding ticket.